Five years ago, many HR representatives put their hands over their ears and pretended they’d never heard the words “social media.” However, social media – which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube – has only become more pervasive.
Social media can be useful in spreading the word about your organization and engaging employees to speak on its behalf. But even if you don’t care about these things, banning social media entirely isn’t practical or realistic. Instead, you must understand the seven areas in which employers are most at risk – including unauthorized access, unwanted information, account ownership, employee messaging, content control, client information, and negative publicity.
